Written by Remy Harman, edited by Lucy Noon.
The Plastic Free July movement was created to reduce plastic waste globally. In 2019 the movement created enough press to reach over 100 million people in readership. With participation reaching 250 million, 825 million kg of plastic waste was saved.
In 2019 each participant in Plastic Free July reduced their waste and recycling by 23kg. The community has built so rapidly that information, resources and advice is readily available to anyone with a slight inclination to change their plastic habits.
So what does this mean for 2020?
With the tragedy of Covid-19, the world was able to see the environmental benefits when our daily habits changed. This positive was unfortunately outweighed by an influx of virgin, single-use plastic that was produced to prevent the spread of the virus.
Now, as quarantine and lockdowns are lifted around the world, Plastic Free July is needed more than ever. Companies are providing consumers with greater sanitary products in the form of single-use plastic, but it’s up to us to choose whether we truly need these things. If a coffee shop is only offering single-use cups to protect their customers, is it a necessity to purchase the item?