“Fast fashion is an out of date model. We don’t need that many clothes. There are enough clothes in the world already.
Fast fashion is a manufactured model built out of the consumer boom and social media, resulting in the concept of not being seen twice in the same outfit, which is truly frightening. Having said that, I love fashion. I love how clothes make me feel (when the outfit is right that is). Sustainable fashion is not quite there. Firstly, it is not yet truly accessible, sitting at the top end of the price architecture. Much of it is not totally sustainable, or it’s not really fashion at all, it’s clothing.
We need to think differently, use our power as consumers to influence the retailers to be clean, ethical, sustainable and responsible. We need to hold them to account. The waste is eye-watering; the effects on the environment are devastating.
With changes in the way we work, think and buy, we can still enjoy fashion, but we need to embrace the use of tech to facilitate renting clothes, recycling, upcycling, repairing, redistributing and reselling existing clothes. Also, we can use tech to develop new machinery to make fabrics and garments and develop new materials and processes. Anything that reduces waste and over-consumption.”