11 Ethical UK Fashion Brands And Bloggers You Should Follow On Instagram

31 October 2018 - by Rachel Piper

Instagram has become the go-to source for connecting fashion enthusiasts with inspiring content.


It is now easier than ever for us to find fashion retailers who share the same ethical values. There are some truly inspiring eco-friendly fashion accounts and bloggers who are highlighting the many benefits of sustainable fashion, sharing valuable information on how to become a more conscious consumer.

Here at Grace & Green, we believe in advocating responsibly manufactured apparel and those who share the same values – that’s why every Tuesday we spotlight one of our favourite ethical fashion inspirations, spreading our love for ethical fashion.

Beaumont Organic (pictured) is an international ethical ladieswear brand that combines signature styling with contemporary classics. While each garment has the style and sophistication that the modern day woman craves, you can rely on the Beaumont Organic team to choose only the most eco-friendly materials like organic cotton, bamboo and fairtrade fabrics to create their renowned style. Beaumont Organic offers contemporary fashion, brought to you in a responsible way.

Beaumont Organic | @beaumontorganic

Besma | Curiously Conscious | @besmacc

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Besma is an inspiring ethical fashion blogger and the founder of @ethicalinfluencers. Her website, curiouslyconscious.com, offers ethical lifestyle advice for the modern conscious consumer, with a particular focus on clean beauty, ethical fashion, healthy food and eco-travel. Besma runs the Ethical Influencers network – a self-proclaimed ‘digital community doing good’ – including a comprehensive directory of ethical influencers who are collectively working towards a better world.

Besma featured some of Grace & Green’s products on her Instagram feed earlier this year, commenting that: “Up to 90% of the materials used in conventional period products are plastic. We know why our water bottles should be BPA-free, so why not the products we put in our bodies?”

Ruth MacGilp | @ruthmacgilpblog

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Ruth MacGilp is an award-winning blogger, freelance fashion writer and creative industries enthusiast based in Edinburgh, Scotland. Ruth is all about slow, second-hand and sustainable fashion: for her, it’s important to know just who is making her clothes. On her blog, Ruth champions all things local, independent and innovative – including Grace & Green’s plastic-free period products.

In her review, she writes: “I always say that sustainability shouldn’t compromise on style, and I love that Grace & Green agrees that they should never be mutually exclusive. The products themselves are also super subtle looking and really lightweight to wear, and deliver exactly the results you’d expect with zero leakage or fibres. Good design, integrity and quality mean these are my new go-to period products.”

Luva Huva Lingerie | @luvahuva

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Introducing Luva Huva, a vintage-inspired lingerie brand whose textiles are selected with care and consideration for people and the planet. While each handmade garment has the style and sophistication that any woman craves, you can be assured that the Luva Huva team is creating their core collection with the most natural and ecologically sourced materials like bamboo, hemp and organic cotton. Each piece feels unique, special and thoughtfully designed. We can guarantee that Luva Huva will help you fall back in love with your lingerie.

Votch | @votchwatch

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Votch is a vegan-inspired watch company whose founder Laura continuously strives to create products that inflict no harm to animals and as little to the environment as possible. Votch believes in making cruelty-free accessories more readily available to the public and we couldn’t agree more! This vegan-friendly collection is beautifully crafted and made with recycled and renewable materials. Fashion doesn't need to be cruel – shop Votch!

Francesca Willow | @ethicalunicorn

Francesca is a Geordie artist and performer with a passion for sustainable living and social justice. In particular, she advocates conscious consumerism, slow fashion, and zero-waste living. Her website covers a range of provocative issues, such as How To Improve Your Media Literacy Skills and Is Your Feminist T-Shirt Actually Feminist? In her review of Grace & Green, she notes that: “Every person's body is different. Our experiences whilst having a period will be too, which means that one sustainable solution doesn’t work for everyone.”

The Glow Getter | @theglowgetterofficial

Ailish Lucas, founder of The Glow Getter, is a multi-award-winning clean beauty blogger. She shares with her followers the secrets to naturally glowing skin, with a focus on natural, non-toxic skincare products and stress reduction. Her website offers a go-to resource for everyday green beauty essentials and natural, organic product recommendations. “I think Grace & Green wins the prize for the prettiest period care packaging I’ve ever seen! But besides that, this biodegradable, vegan, cruelty-free and 100% organic certified cotton brand is pretty awesome too,” Ailish said of our Essential Collection.

Signe Hansen | @useless_dk

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Use Less is a platform that inspires people to invest in long-term fashion essentials to help lower consumption. Signe, the fashion genius behind Use Less, will help you choose garments more ethically, all the while learning about consumerism. This blog is intended to help others build a lasting capsule wardrobe, focusing on ways you can fix your garments instead of throwing them away. What’s more, you can shop her Instagram feed on her website! Buy less and explore Signe’s ethical outfits.

Ayten Gasson Lingerie | @aytengasson

Ayten Gasson Lingerie demonstrates a passion for luxurious design and quality construction. Designer Ayten Roberts' handmade collection is designed to not only flatter the female form, but is made with the most ecological materials such as recycled vintage fabrics, peace silk and organic silk as a testament to her ethical and sustainable approach to production. Each piece delicately made and thoughtfully designed. Browse Ayten Gasson Lingerie and fall back in love with lingerie.

Roxy Hempel | @_theecoedit

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The Eco Edit is an eco-conscious lifestyle blog that focuses on the greener style of living. Roxy, the founder of this lifestyle platform, is a believer in advocating brands that support fairtrade, sustainable, eco-friendly fashion and beauty products that are cruelty-free and vegan-friendly. The Eco Edit is a great source for showing us how we can consciously make better decisions regarding the products we buy, without comprising on the quality. 

The Woodland Wife | @thewoodlandwife

The Woodland Wife is a lifestyle blog inspired by wild nature and simplicity. Jessica, founder of the Woodland Wife, has an honest, practical and ethical approach to slow living and wellness. This lifestyle platform shares informative posts on which ethical clothing brands are reliable and made to last. Jessica’s personal journal covers a range of topics to start you on the path to slow living. Get inspired with the Woodland Wife.

Love your style and your planet?

Tag your Instagram photo that shows green is the new black with @graceandgreen and use the hashtag #GGfashion for a chance to be featured.

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Rachel Piper

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